The challenges of launching a startup do not start and end with funding. In order to survive, effective marketing of your products must follow.
As an eCommerce startup, SEO and hiring a BigCommerce SEO expert is one the best marketing strategy you can employ especially when funding is an issue for a business built on the BigCommerce platform.
It’s easy to get caught up in marketing trends and end up spending a lot of money on marketing strategies that cost you more than the sales they generate.
Investing in the best eCommerce SEO services you can afford to reach your target audience is the best marketing decision you can make to get past the critical initial phase of a startup.
So before you run out of funds, here are the top reasons why you should outsource the SEO of your BigCommerce business now.
1. Traffic to your BigCommerce store
SEO (search engine optimization) can boost organic traffic to your online store. A quick Google search will tell you that there are a lot of companies that are succeeding because of their well-developed SEO campaigns.
Unfortunately, there are many still who are missing out on the benefits of SEO. Stat shows that nearly 1 in 4 business owners are not at all or only vaguely familiar with SEO and SEO best practices.
There are business owners who are choosing not to engage in SEO, whether it’s because of lack of understanding of its value, lack of time, budget, or skill is anyone’s guess.
eCommerce businesses, especially startups, need SEO. And the good news is that even though you may not know anything about SEO, there are SEO agencies you can outsource the job to.
A good BigCommerce SEO agency can design a comprehensive SEO plan for you that will include technical SEO, onsite, and offsite SEO strategies. All these will help drive visitors to your website and visitors are the key to keeping sales money rolling in your business.
2. Visibility and Brand Recognition
An SEO expert can help your BigCommerce store become more visible on search engines which will increase your brand recognition in the process.
Appearing on search results and ranking high on search engines are some of the things SEO can do for your business.
There are several ways SEO professionals can achieve this for you. They can:
● Write useful and relevant optimized content for search engines
● Improve the user experience (UX) of your website through clear navigations, organized data, and high page load speed, among others
● Fix your broken links
● Build backlinks for your website
● Optimize your store for local search
● Improving your site speed as needed
● Addressing areas in which your web design could be improved for UX
● And more!
As a business owner, you probably already know how important brand awareness is and how it can propel your business to success.
3. Save Money on Ads
Advertising is costly, and the last thing you want to do is spend all your cash on paid ads.
In eCommerce, paid ads are often in the form of PPC (Pay-Per-Click) ads or sponsored ads you usually see on the top of Google’s search results page, Facebook, Twitter, and more. Each time people click on these ads, you pay the specific platform a small fee.
The fee, in truth, is minimal and the ad will pay for itself, especially if you’re running highly effective ones made by a competent SEO agency. However, if you’re just starting, every penny counts because the cost of launching a business is not limited to ads.
Using SEO instead of PPC can help you save on money. Because SEO marketing is free, it’s the most sustainable advertising you can do to grow your BigCommerce business.
Don’t wait till you’re very established before you make use of PPC ads, though. PPC, used in conjunction with SEO, can produce extraordinary results. Just make sure you partner with an SEO company that can create a PPC strategy that uses the right keywords and that works for your budget.
4. Increased Sales for Your BigCommerce Website
Popular brands don’t have to rely on SEO as much because people search for their brands specifically on search engines. Not so for a startup like you. As a startup, your best shot at getting people to and discovering your site is SEO.
If an SEO expert can drive traffic to your website, then you’ll have more opportunities to convert these visitors into customers and increase your sales.
The more visitors to your website, the higher your chances of converting them into buyers and boosting your revenue.
5. Long-Term SEO Value
Unlike traditional advertising, SEO can impact your business long after the last person has seen your ad.
But for SEO to have a significant effect, keep in mind that it’s not a one-time task but a long-term strategy. Because the eCommerce industry is always changing and trends and updates never end, your SEO efforts should also be continuous.
What may work today may not work tomorrow. So improving your site’s performance regularly will bring your new business the lasting results it needs.
Hire a BigCommerce SEO Expert Now!
Launching a startup is no picnic. To have a real chance at success in the competitive world of eCommerce, consider hiring a BigCommerce SEO expert for your BigCommerce site.
Outsourcing SEO for your BigCommerce business when you don’t have the expertise and the time to drive much-needed traffic to your website is the best marketing tactic you can do.
Check out 1DigitalⓇ Agency. They offer eCommerce SEO services not just for BigCommerce but also for other eCommerce platforms. With 1DigitalⓇ Agency, you can be sure you’re getting the best SEO service your startup money can buy. Contact them today.