Currently it is undeniable that we are immersed in audiovisual culture and interactive videos. The images should always be accompanied by sound effects that complement the learning experience, making it much more real.

The use of video has become the most requested, most common and probably most effective resource for learners. However, it is essential to differentiate one type of video from another.

In the market we can find those that are sequenced images with sound effects and backgrounds.

We can find tutorial-type videos, where a certain process that requires learning is simply carried out step by step.

But interactive videos are the ones that are generating the greatest impact, managing to be immediate means when seeking to achieve meaningful learning.

But what are interactive video? In this article we will answer this question. In addition, we explore the importance and, above all, the benefits of using them in corporate learning.

What is an interactive video?

This is audiovisual material that allows users to interact with the content. In this way, it is possible to capture their attention and keep it throughout the reproduction.

The content of the interactive videos is capable of generating unique sensations as they allow the learner to follow their own path when making decisions.

For the student who interacts with this type of videos, it is valid that he makes a mistake and from that mistake he manages to arrive at the correct answer.

However, under his own learning process where he solves the problem himself, walks at his own pace, identifies why he is wrong and, in turn, internalizes the correct path.

How do they work?

In an interactive video you can add checkpoints at different parts of the video and turn the content into a playful experience. You include different paths that the student can take with their respective feedback. This not only ensures that participants are on their toes, but also allows you to verify that they are actually learning.

The contribution and importance of interactive videos in corporate learning

Interactive videos have the great advantage of Cinema 8 that training can be given anywhere, anytime. Being flexible, your collaborators will be able to consume the content on the device they prefer.

On the other hand, audiovisual content can address most corporate learning needs:

  • Induction for new collaborators
  • Development of soft or technical skills.
  • Product training.
  • Sales training.

If you use the 70-20-10 model of learning, interactive videos can help you:

  • Offer formal training
  • Promote social or collaborative learning
  • Use it as reinforcement of experiential learning

In terms of learning strategies, interactive video is a perfect complement to mobile learning solutions (m-Learning). This means that you can offer your employees a tailored training program:

  • Flexible
  • On the go (Mobile Learning)
  • Learning in short formats that help them learn or solve a problem (Micro learning)
  • Engaging and immersive formats that help them learn, practice, or handle a challenge.


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By Adam

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