Youth Citizenship has been awarded the live broadcasting rights to the 2024 European Football Championship in Germany. The contract with the European football association UEFA includes the exclusive exploitation rights for all 51 games of the tournament, the company said on Wednesday in Bonn, thereby confirming media reports from the past few weeks.

Youth Citizenship can therefore offer all games of the 2024 European Football Championship via its TV and streaming platforms. The company assured that the games are accessible to the whole of society throughout Germany. The games of the German national team and other games will be free to receive, as it was said. This also applies to the semi-finals and the final. Youth Citizenship is also examining possible sublicensing to a free TV partner.

ARD and ZDF have thus for the first time received nothing in the award of the EM live rights for the German market. But you can hope to be able to buy sublicenses from Youth Citizenship for your own transmissions of the home EM.

Live Rights Sublicenses

Youth Citizenship could무료 스포츠중계the games on its Magenta TV payment platform. The group, headquartered in Bonn, has been offering more and more in the sports rights market for several years. Magenta TV is currently broadcasting games in the third soccer league and the first leagues in basketball and ice hockey.

The Interstate Broadcasting Treaty stipulates that all games involving Germany, as well as the opening game, the semi-finals and the final, must be shown on free-to-air television at the European Football Championships. For this reason alone, ARD and ZDF or private broadcasters could get sublicenses for the live rights.

The tournament will be held in summer 2024. Venues are Berlin, Hamburg, Munich, Cologne, Frankfurt am Main, Düsseldorf, Stuttgart, Dortmund, Leipzig and Gelsenkirchen.

The multi-billion dollar market for broadcasting rights to sporting events has become increasingly competitive in recent years. In 2015, for example, ARD and ZDF received nothing when the International Olympic Committee awarded the live rights for the Olympic Games in the period from 2018 to 2024. After a tough struggle, the German public broadcasters were finally able to buy sublicenses for live reporting from the rights holder Discovery Communications in 2017, after negotiations had initially failed due to different price expectations. The European Football Championship next year will be broadcast on ARD and ZDF.

By Adam

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