Selling on Amazon is a fantastic way to start a business and make money, but it also comes with a lot of competition and the need to secure your Amazon business. Ninety-six percent of Amazon sellers surveyed in our 2021 Jungle Scout report said they aim to grow their business this year. It is essential to know about Amazon’s Brand Registry. However, numerous people expressed concerns about potential threats to their companies, such as:
  • 48% are concerned about copycats or hijackers on their listings.
  • Thirty-nine percent of merchants are concerned about being squeezed out as a “middle man” between suppliers (primarily based in China) and customers.
What is Amazon’s Brand Registry? Amazon’s Brand Registry is a one-of-a-kind initiative that helps you validate your brand. It also provides you with a competitive advantage against unregistered brands. According to Amazon, Enrolling in the Brand Registry gives you access to strong tools to assist you in protecting your trademarks, such as proprietary text and picture search and predictive automation. What can Amazon Brand Registry do? Before we get into the details of what the Amazon Brand Registry can and can’t do for you, here’s a quick rundown of what it can and can’t accomplish.
  • Amazon’s Brand Registry will include the following features:
  • Give you, the brand owner, more control over the content of your listings.
  • Establish a different, more efficient internal team to assist in the correction and escalation of inaccurate listing contributions and alterations.
  • Provide an internal workforce committed to filing and escalating IP infringement cases.
  • Provide a tool for tracking your brand’s performance on Amazon.
  • To improve the content display on product listings, you’ll get access to Amazon A+ Content. (See below for more information.)
  • Increase your visibility by using many types of advertising and interactive media.
The Brand Registry on Amazon will not:
  • Limit other vendors’ ability to sell your brand by putting a gate around it.
  • Allows you to exclude specific merchants from selling your brand by adding them to an allowlist or blocklist
  • Allow someone other than you, the brand owner, to file infringement lawsuits against other merchants.
What is the procedure for obtaining a trademark? You’ll need to take the following steps to get things started:
  1. Once you’ve decided on a name and logo, double-check that it’s distinctive and that there are no other registered trademarks with the same name. Check the USPTO website for more information by thoroughly searching their official database. On Jungle Scout’s Jungle Market, you can also hire an intellectual property (IP), search specialist to do the work for you.
  2. Your trademark must be filed in a particular class. This is analogous to choosing a product category on Amazon, and it determines the types of things that will be sold under your trademarked name. The cost of a trademark will be determined by its classification.
  3. To file your trademark application, use a licensed trademark attorney. Lawyers who provide this service can be found in your area, online, or through the Jungle Scout Market.
How long does it take to register a trademark? In most cases, you may anticipate waiting at least a year for a response from the USPTO. Fortunately, you won’t have to wait a year for Amazon to approve your brand. Amazon now has an IP Accelerator program that connects Amazon business owners with vetted intellectual property (IP) professionals to assist you with the trademark procedure.
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