SMS (short message service) marketing has become a popular way to increase your business’s visibility and reach without spending a fortune on advertising. You send an SMS to your customers or clients, who receive it on their smartphones. This instantly reminds them of your company or service so that they won’t forget what they ordered or need to place another order quickly.

Moreover, by using SMS you can provide a better customer experience than if you were to phone them. With the right SMS marketing software, you can grow your business while saving money on advertising and deployment costs. Let’s take a look at how you can use sms api in canada for sms marketing to drive more business and make more money from your existing customers:

Make your customers feel special

Customers love to receive personalized messages, especially those dealing with gift or sale promotions. Be it a free gift, a discount code, or a special event reminders, sending personalized messages will make your customers feel special. This will encourage them to continue to use your products or services, which may result in more sales in the future. Customers also love to receive messages from businesses they like and trust. When you know that a customer is receiving these kinds of messages regularly, you’re more likely to keep that customer’s business. And not only that, but you can also track customer sentiment toward your brand with customised push notifications. Track customer sentiment toward your brand and you’ll know where to invest your next marketing dollar.

Send customised SMS marketing

With the right SMS marketing software, you can send customised messages to your customers. What’s more, you can send these messages even when you’re not supposed to be on-site. This is great during flash floods or power outages. You can even send these messages to mobile numbers that you don’t recognize. This will prevent your customers from getting a virus from their mobile device. Customised messages are a great way to provide a one-of-a-kind experience for your customers. Send your customers a personalized email or text message when they order your products or services. You can even email your customers with a special discount code. Here is the another Complete Guide to SMS marketing software and 5 effective ways to use it.

Keep your doors open with automated SMS marketing

If you own a small business, chances are you’re tight on budget and have limited space to store your literature and other marketing materials. That’s why it’s smart to use automation to maximize your marketing spending. With automated marketing campaigns, you can send your emails or texts to your customers two or three times a week with a single click of a button. You can even use auto-responder software to send your customers replies when they ask for help with their problems. This way, you won’t have to spend as much time and effort on-site as you would otherwise. Moreover, when you have a massive customer base, you won’t even realize how much time you’re wasting.

Leverage mobile data with auto-responder SMS software

When your customers first use your services, they may not remember your name or even have a phone number. That’s why it’s smart to use auto-responder software to return contact emails or text messages at regular intervals. With mobile data plans, you can set up auto-responder software to automatically return a message to your customers whenever they request help with a problem or question. This way, you won’t have to manually respond to every single email or text message that your customers send you. This can save you a lot of time and make you focus on what you do best.


As you can see, there are many ways to use SMS marketing to grow your business. By sending targeted and personalized messages to your existing and potential customers, you can greatly increase your reach and bottom line. Do you plan to use SMS in the near future? If so, which software do you plan to use? Let us know in the comments below! We’d love to hear from you.

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