In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms such as Facebook, Instagram, Twitter etc. offer brands many opportunities to present their products. These platforms are free to use and you can directly interact with a larger audience at the same time. You don’t have to invest a lot of money building a marketing strategy that includes social media videos. Whether you have a small or a large business, it’s time you started taking social media marketing seriously.

According to statistics from Lyfe Marketing, 93 percent of the videos on Twitter are viewed on cell phones. Views of branded video content on YouTube have doubled in the past three years. In addition, Facebook live videos receive ten times more comments than a regular video. All of these statistics show that video content is in demand on social networks. This is because millennials are more connected to videos on social media. The Web Marketing Video Council found that more than 60 percent of brands are actively using social media videos for promotions. Therefore, it is very likely that your competitors are also using the power of social media videos to expand their customer base.

Instagram is a very powerful social media platform that allows you to share pictures and videos online. Techcrunch has been researching Instagram trends since its inception. According to their study, Instagram exceeded 1 billion monthly active users in 2018. In addition, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. Hence, Instagram should be your first choice for showcasing your brand’s products and services. In this article, we’re going to walk you through some of the ways you can use Instagram videos to target more audiences.

Short commercials

Create short, valuable videos that represent your brand. With these videos you can present your product artistically. The commercial can be inspirational, funny, or emotional. Instagram currently allows you to share a 60 second video on your timeline. With short videos like this, it’s easy to grab the audience’s attention. Also, short videos are the best way to share crisp information about your products. You can share the commercial on Instagram Stories, IGTV, or on the Instagram timeline.

Product details

Showcase your product’s specifications or a “product in action” video to demonstrate its capabilities. Only focus on key features to keep viewers busy. Keep the video more informative and less descriptive. Attention to detail is the key to creating a cool and sexy video. You can put the product video on your brand’s timeline on the Instagram page so the audience can see it anytime. Creating such spontaneous videos attracts a lot of attention.

Do it yourself videos

An effective way to use Instagram videos is to create educational content free instagram followers 50. “Do it yourself” or “How to” videos share your products. This helps users understand how to use the product. You can also create troubleshooting videos related to issues your customer may face. In a nutshell, videos are liked by the target group because they receive relevant information within a short period of time. By sharing such videos from time to time, you can build a relationship with your existing customers.

Behind the scenes video

Customers have become picky about which product to choose, so it’s important to connect with them. You can create behind the scenes videos that guide you through the fun facts about your product. You can even have quick learning sessions on tips and tricks related to your product usage. The fast-forward video Sheryl Cole shared about her work will give an idea. You just have to be creative and smart to capture the right moments for your Instagram video.

Instagram stories video

Instagram launched Insta Stories in August 2016. Via stories you can share pictures or videos with your followers for 24 hours. This short period of time creates a sense of urgency and people tend to see the stories as they are actively seeing one. You can use stories to promote your business in the following ways:

Sharing short-term deals is a great way to attract people to your products and services. You can set up the offer so that it is only dialed

By Adam

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