If you’ve ever received a notification from Amazon that your account has been temporarily suspended, you know how incredibly stressful it can be. Sellers who have never experienced an account lockout and are unfamiliar with the issue are likely to panic and try to get their Amazon business up and running again. While there is nothing we can do about the panic you may be feeling (it’s true, it’s a big deal!), We have a few tips to help you survive the process of having a nice suspension from Amazon and get your business back on track. get back on track. going.
Step 1: find out why they banned it
It may seem obvious, but figuring out why your account was suspended is an important first step in getting your account back. Amazon will give you a very simple reason for being banned, but it’s important that you take the time to do a little detective work and fully understand where, why, and how things went wrong. If you don’t know exactly what went wrong, you won’t have a problem until later, when you try to get your business back on track. While you may feel pressured to rush this step so you can quickly file your complaint on Amazon, don’t take shortcuts here or you’ll regret it.
Step 2: create an action plan
An important element in opposing the blocking of your Amazon account is creating a plan of action (POA) to resolve the problem. Amazon will review this plan and use the information you provide to decide whether or not to unlock it. It goes without saying that getting this part right is important.
A successful POA shows that you have clearly identified the problem and its cause, what to do to prevent it from happening again in the future, and that you are taking the necessary steps to ensure that the problem does not reoccur. You need to do more than just apologize and be more careful going forward – you need to explain to Amazon how you are going to change its systems, tools, processes, or procedures to prevent the problem from happening again. A successful action program contains specific data that shows that you know exactly what the problem is. Avoid general expressions such as “sometimes”, “numerous”, “small” or other imprecise or vague terms. Instead, include numbers and deadlines whenever possible.
POA: an overview
Their goal is to provide Amazon with all the information they need to make an informed and safe decision about unlocking your account. Below is a general outline to guide you in writing your POA.
Part 1: Introductory paragraph
Include who you are (including the provider’s name), a brief description of your business, and the reason for your account suspension.
Part 2: Description of the problem
Clearly describe the issue (or issues) that caused your account to be suspended. Explain how you discovered the problem and provide a detailed explanation of the cause of the problem. Be sure to provide dates and details about what you found. Take full responsibility and admit what the issues are.
Part 3: Action steps
Here you can describe the steps you have already taken to resolve the problem since it crashed. Clearly describe what changes you and your team made to correct the problem and what changes were made to tools, processes, or procedures to prevent the problem from happening again.
Part 4: Final statement
Include a summary of the steps taken to resolve the problem and a clear request to reinstate your sales rights.
Step 3: submit your complaint to Amazon
Once you’ve written your POA, you can submit it to Amazon for review. To submit your POA, you must do the following:
From the Performance drop-down menu in Seller Central, select Performance Notifications.
Find the blocking notice you received, click the Appeal Seller Ban button, and then click the Appeal Decision button.
Enter the details of your action plan in the form provided. Also provide a phone number where you can be reached if you have any questions.
Click Submit Objection and your objection will be sent to Seller Performance for review Appeal Ninja.