This guide will help you understand all the components of SEO and how to use them to your advantage.
In this guide, we’ll discuss the basics of SEO and why it’s important to have a strategy in place for your website.
We’ll go through what is involved with a successful SEO strategy, from start to finish.
We’ll also cover a few different ways that you can develop an effective SEO strategy for your business and its place in the wider digital marketing strategy
Introduction: Why Do You Need a Seo Strategy?
Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engine results pages.
In other words, SEO is one’s effort to get a website to rank higher in organic search results for specific keywords. In other words, it means improving your rankings in Google for your given keywords and making sure that you show up when someone searches for those terms.
This is done by optimising the content and coding on your website, without violating any major rules and regulations imposed by Google and other major search engines. This will be done by a digital strategist.
What Is The Role Of A Digital Strategist?
The role of a digital strategist is to use promotional and marketing strategies to grow their company and bring in new customers. These strategies can include anything from social media advertising, email campaigns, search engine optimization, and even online customer surveys.
The digital strategist has an important role in marketing team because they help organisations find their own digital strategy and provide solutions. They use data analysis to make data driven decisions as to where to steer the digital marketing strategy
What are the Components of a Seo Strategy?
Before we start, it is a good idea to conduct an SEO audit on your website to establish your starting position. A typical SEO strategy would include the following steps:
-Use keywords in title tags, meta descriptions, and URL
-Add content to your site
-Optimize your images for search engines
-Get social media exposure for your content
Market Analysis and Keyword Research Phase
Since content marketing is a huge part of marketing, it is important to do research on the industry before deciding what to write about. Market analysis and keyword research are necessary for content writers to produce high-quality content for their company.
In this section, we will be looking at the importance of market analysis and keyword research phase in content marketing.
Content Creation and Link Building Phase
People are always curious about how content is created. That’s why I am going to go over the content creation process with you.
The first step in the content creation process is research. It entails finding keywords, topics, and headings about what you are going to write about.
After the research phase, it is time to brainstorm ideas for your content. These come from things you discovered in the research phase as well as original thoughts that cross your mind during this time.
Once you have finalised on a topic and idea for your article, it becomes time to write your article. This includes drafting an outline of what you will be writing about and writing individual paragraphs for different sections of your article such as introductions and conclusions.
Social Media Strategy and Marketing Phase
Social media is an important part of your marketing plan, and it needs to be planned in advance. When you plan your social media strategy, remember to include the following:
1. Content Strategy
2. Engagement Strategy
3. Social Media Advertising
4. Reporting & Analytics Strategy
5. Planning for 2018 and beyond
Monitoring & Reporting Phase
The digital strategist will utilise google analytics and other related analytics platforms to make ongoing decisions of the future of the SEO campaign.