Understand the cost of 360-degree video production

One of the first questions they ask us is “how much does it cost?” Unfortunately, there is no simple answer in VR production. So to disprove the million dollar question (don’t worry, it’s not that expensive!) We thought we’d open our book and share the costing process. In this post, we will look at 360 degree video projects.

Before we can reference any book, we need to understand who the end user is and how they plan to use the content, such as the project for the Oculus Rift headset distribution on the Oculus store, the Vive distribution on Steam, the distribution of Google. Cardboard , desktop or mobile devices on YouTube 360 ​​or a personalized 360 video player on the Internet. Here, the choice has a great impact on how we describe the material and therefore also on the price.

Key cost factors for 360 video production:

Who are in the descriptions? Do we need a VR controller, VR DOP, 360 sound expert, riggers, DIT, etc? The amount required depends on the details of the survey and the available budget.

How many days does it take to locate / configure? If several days are described, indicate the cost. Next, you need to consider your travel dates; Our staff will be charged a reduced rate for the days spent in and out of your venue.

What equipment do you need?

The equipment we use varies a lot depending on what we shoot, what we shoot, and the budgets available. Camera hardware can range from high-quality 3D 360 video systems, such as Google Jump or Nokia Ozo, to GoPro-based monoscopic systems. Also, wagons and drivers, drones and drivers, or different lighting options should be considered.

3D or monochrome content ?

Often times as a customer you may not know the answer to this question. Recording content in 3D is only essential when watching with headphones; when viewed on a computer or mobile phone, it only shows mono. However, the 3D content on the headphones looks amazing and is the best way to watch 360 ° video. The problem, of course, is that it costs more – post-production typically takes a third more days.

How many days does delivery take?

With 360-degree video, you can spend a great deal of time trying to finish a scene; The nature and “stitching” of a 360-degree video means that there are often many aspects of a scene that need to be cleaned up. The time you spend publishing is potentially infinite in your pursuit of excellence, so your budget should determine the number of days. Typically, a one-day description produces about 2 days of material and lasts for 5-15 days after publication. If the publication is complex, we also charge the producer during the publication process for project management and reliable communication with clients.

What level of status do you need?

If you want to work on a tight budget, we publish information about Kolor Autopano Video Pro (AVP). For jobs that require complex composition, visual effects, 3D, retouching, blending, etc., we use NUKE CARA VR. For more information, visit our post-production page.

What third party expenses do we cover?

Client expectations vary widely – some expect us to provide location, talent, recruiting, etc. services, others – what is your experience, it is important to know in advance whether we will cover these areas or the client. If we cover it, we will add 20% to the third party commission.

What is a delivery platform?

Relevant question for virtual reality projects since it takes into account all of the above. For example, if it is only used with a flat screen (not with headphones), stabilization is less important. Also, it tells us if we need to create applications and what we need to develop. There are several platforms for panoramic videos; Google Cardboard apps for iOS and Android, Gear VR or Oculus apps, and web apps. Prices depend on the complexity of the interactivity and the level of design required. For more information on how to build our apps, visit our VR apps page.

By Adam

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