Online store store optimization

Shopify has become one of the most popular platforms to build an online storeIt appeals to the greatest number because it allows you to launch an e-commerce site without necessarily having technical knowledge.

But customizing a theme and putting products online isn’t enough to generate sales and boost your bottom line. To hope to attract customers to your shop, you will have to work on your SEO (or natural referencing).

It is thanks to SEO optimization that you will be able to increase the number of visitors to your site, promote your brand and achieve more sales.

Let’s discover together in this article the 7 steps to follow to boost the SEO of your Shopify store.

1 – Register your Shopify store in the Google Search Console

Listing your site in the Google Search Console isn’t just for Shopify users. Every website owner must go through this step to index their site and make their pages stand out in Google’s SERP.

Thanks to the Google Search Console, you will be able to tell Google that your site exists, what is its skeleton, and how the pages fit together.

But how does this improve your SEO?

Registering your site in the Google Search Console allows you to take the lead vis-à-vis Google robots. In fact, you simply save time!

You anticipate Google’s crawl and tell it in advance that your website exists and that there is interesting content to index!

To retrieve your Shopify site map, go to:

You can then submit your sitemap to the Google Search Console so that it can save it, analyze it and make it appear in the search results of Internet users.

E-commerce SEO optimization
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2 – Reduce the loading time of your web pages for better SEO

The second step (and not the least) when you want to boost the SEO of your Shopify site, is to optimize the loading time of web pages.

Indeed, the loading time of a site is one of Google’s main criteria to know if a website is relevant or not.

It is therefore in your best interest to make your web pages appear at lightning speed (or as much as possible).

In addition, the loading speed of your web pages has a real impact on visitors. Indeed, a website that takes too long to load annoys users, who leave after a few seconds if the information sought is not displayed correctly on the page.

So, to avoid increasing your bounce rate, it is strongly recommended that you reduce the loading time of your Shopify site as much as possible.

To reduce this famous loading time, there are several possibilities:

• Use an in-house Shopify application that reduces the size of all the media on your site (images, videos, etc.)

• Regularly clean the applications you do not use

• Avoid using heavy content such as slideshow, slider, video, etc. as much as possible.

• Use simple typographies for your content because they do not take a long time to be loaded by the browser.

To find out if your Shopify site is loading at a decent speed, I recommend going to the PageSpeed ​​Insights site.

This platform allows you in a few clicks to know if your pages are loading correctly, at what speed, and what are the points to improve to obtain better performances.

3 – Do a keyword research for each page of your online store

You may know, keyword work is one of the essential SEO practices. To boost the SEO of your Shopify store, you will have to go through this!

First, identify what are the main keywords you want to highlight in your entire website.

Then choose secondary keywords for each of your web pages.

Keep in mind that each page of your site must feature a main keyword and a few secondary keywords belonging to the same semantic field.

To help you with your keyword research, there are many free and paid tools like:

• UberSuggest

• Semrush

• KWFinder

The choice of tool is yours. There is no one better than another. It is according to your usage and sleep habits that you will adopt the one that suits you best.

SEO in Shopify
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4 – Choose the title of your web pages for better natural referencing

The way your pages will be titled plays an essential role in your SEO. Indeed, you must spend time choosing your titles because it is also thanks to them that Internet users are likely to find you on the net.

With a relevant and well-constructed title, you grab the reader’s curiosity and hold their attention.

Titles are also an important part of Google when ranking sites for relevance.

So remember to take care of the titles of your web pages, from the home page to your “About” page.

5 – Use HTML tags H1, H2, H3 … to structure your texts

In SEO, the content structure is very important. The way you structure your texts helps readers find their way around and continue reading smoothly, but it is also an important SEO criterion for Google.

You must therefore be vigilant when you write the articles for your blog or your product sheets. Content must be structured using h1, h2, h3, etc. tags.

In Shopify, you won’t even need to worry about HTML tags. The Shopify text editor is very well done and allows you to layout your content like in regular word processing software. It’s the Shopify platform itself that takes care of tagging this correctly in its source code, all on its own, like a big one!

Optimize your online store
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6 – Optimize the meta description directly in the Shopify interface

To be sure to get good natural referencing, consider optimizing your meta-descriptions.

But késako the meta-description?

This is the small, descriptive text that appears below a web page when you do a Google search.

This meta description is very important. It allows you to integrate a small summary of the content of your page. Useful for Internet users but also for Google (and yes!)

A good, well-written meta description that contains the right keywords can significantly increase the click-through rate on your online store!

On Shopify, it’s very easy to optimize your meta descriptions.

• To modify the meta-description of your home page, go to “Online Store” then “Preferences”.

• To optimize the meta-description of another page, go to the bottom of it in edit mode, and click on “Modify natural referencing” .


7 – Optimize images to boost the natural referencing of your Shopify site

Finally, the last step to achieve to boost the natural referencing of your Shopify store is image optimization.

We forget them and we mistakenly think that they are just there to look pretty. But did you know that the images on your site can contribute to its good SEO?

To optimize your images, you need to add an alt tag to them. This tag makes it possible to describe the content of the image and to insert keywords strategically in this description.

You need to stay consistent when writing alt text for an image. No need to do keyword stuffing, which will penalize you more than anything else.

Again, be relevant and provide content that is useful for users and for the understanding of Google bots .

To edit alt text for an image in Shopify, double click on your image in edit mode and complete the “Add alt text” field in the window that appears.

You now know the 7 steps to follow to optimize your Shopify online store. To go further in the natural referencing of your website, do not hesitate to contact me! I remain available to answer your questions in the comments!

By Adam

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