Graphics design is presenting information visually with images and text. It involves a wide range of cognitive skills, aesthetics and crafts. It is used from the simple traffic road signs to the logos of company we are working or dealing with.
Graphic design is a creative process that combines art and technology to communicate ideas. It is the process of communicating visually using typography and images to present information and is applied in virtually every organization or society. Graphic design is used whenever visual intricacy and creativity are applied to the presentation of text and imagery. It is also applied to layout and formatting of unlimited types of material to make the information more accessible and more readily understandable. Graphic design is everywhere, touching everything we do, everything we see, everything we buy: we see it on billboards and in Bibles, on taxi receipts and on web sites, on birth certificates and on gift certificates, on the folded instructions inside jars of aspirin and on the thick pages of children’s’ picture books. Basically, on millions of manmade objects and items that we see day in, day out.
Graphic design is not just about being fluent in some graphic software, but also about communication, solving visual problems, and, of course, imagination. It is the delivery system for the message you deliver to your target market and is a supporting role, not a leading role. Graphic design is a noble occupation with a real purpose, but for that purpose to be realized, we need to see graphic design for what it actually is, and have certain humility about it. It is the combination of shapes, colors, typefaces, images and words that cause you to react or feel something. Graphic design is the art of taking a concept and turning it into an aesthetically pleasing real world incarnation. It is the inevitable flirtation that makes people pause and consider alternatives based on a fleeting flip through a magazine or package positioned in a store shelf.
Graphic design courses are becoming the big gun in the business arsenal. Although just about every business uses graphic design, many businesses use graphic design as their main service and offer these creative services to other businesses. A growing niche that utilize graphic design within their day to day business is the promotional products industry. Companies within this sector supply many different types of business gifts, such as personalized pencils, USB flash drives, custom printed mugs, branded biodegradable carrier bags and many other items to other businesses who are wanting to use promotional products to market their business. The first stage of this process is graphic design. Each product has a printable area or engraving area and a designer will produce some artwork which may include a company logo, text, or illustration which will then be printed using a particular printing method suitable for that product.
True that graphics design evolves as fast as technology. From the paintings in the caves of Lascaux around 14,000 BC to the numerous use of it not only to attract the eyes of people but also to bring information and to communicate visually. Here are several uses graphics design:
Graphics design plays a big part in advertising. In order to draw attention from potential customers, they use aesthetic and emotional appeal to their products. This includes the company logo which is considered in corporate identity and branding.
From the backdrop, to the posters, to the visual storytelling, graphics design is always being used. This helps bring in the interest of viewers or readers to intended mood. For film, it is used in opening and closing credit. For theater plays, it is used props, backdrops and posters. For books, it is used in covers and in the content itself.
Graphics design helps in presenting the author’s opinion or even on giving facts in writing news, articles, blogs and journals. It is not necessary but it will be an improvement on the visual information.
On our Ancestors
It was used by our ancestors to communicate. It serves as “words” during the prehistoric periods. Anthropologists now studies the signs and symbols painted on the cave and caverns to learn more about them.
Graphics are used mostly in education. In science, one example of which is human anatomy. Teachers use a picture of a human to point exactly which part of the human body they are talking about. In geography, it is used in maps and other graphic materials to illustrate or describe the earth. In Math, different kinds of graph are being used to make a presentation of data more understandable.
On the 3w’s
Graphics design is very important in e-Commerce. It should be visually appealing enough to attract visitors to browse the site. But it takes visual communication skills and interactive communication skills to do this. It is a combined work of graphics designers and web developers to create a web site that would be pleasing to the visitor’s eyes.
We may not be conscious about it but graphics design plays a big role in our everyday lives. It help us communicate visually. It also helps us on deciding which should be checked on first when we have variants to choose from. And it also helps us understand certain things easier.