Lee Seung-won (46) commentator introduced the ‘Co. The relay crew is a kind of ‘broadcast platform’ centered on Park Sang-hyeon (39), I’m Seong-chun (41), and Lee Seung-won, who relayed Speed-24. Lee Seung-won’s commentary said, “The platform is grand, and it’s like a club.” However, the growth is steep. Less than a year after the first broadcast in May of last year, the number of YouTube subscribers exceeded 60,000. Live broadcasts on Speed-24 attract thousands of viewers even on weekday nights. What’s the secret to popularity? The Hankyoreh met them on the 20th at the broadcaster’s office in Songpa-gu, Seoul.
■ the relay crew returned to ‘The End of War’… I think you have to be careful not to get hit 9-0.
Compared to other sports, e-sports have a lot of popularity among broadcasters. There are many great matches in sports, but it is rare that even commentary is counted as a part of those great matches. However, there are a lot of games like that in esports. Among them, the ‘Makcheongseung’ union, which consists of Park Sang-hyun, Lee Seung-won, and Lim Seong-chun, has been loved by fans for 15 years and has become a brand in itself.
In fact, the road to get here was difficult.
In particular, in the 2010s, a crisis came to the Star League due to the release of a sequel and a match-fixing incident, and the league was eventually abolished. The three also had to work in other fields and sports, such as coaching a game team and broadcasting League of Legends.
It was the ‘fan heart’ that brought the three of them back together. After the abolition of the league, ex-pro gamers advanced to individual broadcasting, and fans who were thirsty for their games gathered. In 2015, the Star League was revived, and fans called the broadcasters back. The African TV Star League (ASL), which they broadcast, is currently being held for the ninth season.
Speed-24.com. also started thanks to this support. At first, I was worried. It was worrying that the fan composition had changed a lot from the past. Many of the new fans were teenagers who became fans when they saw ex-gamers who were active in private 해외스포츠중계 rather than games when the three were active.
We had to compete with the content. The main content, Speed-24’s ‘The End of the Dead’, accurately read the hearts of fans. The endgame is a competition in which two players face each other 9 times, regardless of the score. In the existing best-of-five tournament, if the score is 3-0, it ends as it is, so it was a great disappointment that we couldn’t see more of the players’ matches. However, in the final match, even if the score is 8-0, the final game is played. The quality of the game is also good because the best players are recruited.
The stories of the players who were newly created in the personal broadcast were also incorporated into the content. ‘Exchange’ is such content. Although they lack the skills to appear in the finals, 9 matches are played by players with unique characters and rivalry. Fans were more enthusiastic about the story of the players than the content of the game itself. These contents have as many as 500,000 views on YouTube. Teenage fans also account for 20% of subscribers. Commentary Lee Seung-won said, “We are receiving more love than we thought.”