When you sell products at your own business, you need to be able to reach your desired clientele. Your potential customers should seamlessly find your business, browse your products, and make purchases with you. However, this is much easier said than done.

This is why so many businesses opt to list their products and have their stores available online in order to bring producers and consumers together. While having your own website is highly recommended for most businesses, this method most likely will not bring you the number of customers that you require.

That is where e-Commerce platforms come into play. There are numerous platforms available currently, but here is a brief list of the five most popular options:

  1. Shopify
  2. Magento
  3. BigCommerce
  4. Square Online
  5. Wix eCommerce

While all of these are reputable platforms for a variety of reasons, the best option currently is Shopify. Before we dive into reasons why it is recommended to use a Shopify SEO expert to assist you in running your Shopify store, let’s look at why Shopify is so popular.

Why Shopify?

It isn’t easy to make the top of the list of best e-Commerce platforms in 2021, but Shopify has done it– and has done so for quite a long time. More than 1 million merchants use the platform, both small and large companies alike. The platform holds 31% of the market shares for US websites with eCommerce.

Shopify is undeniably popular, but why is it so successful?

Easy to Use

One of the most admirable factors that Shopify has is its ease of use. Is there anything worse than trying to purchase a product online, but the website is riddled with unnecessary paragraphs, advertisements, and other jarring features? A website that is simply impossible to navigate can be distressing, even causing you to give up purchasing the product completely.

Shopify doesn’t allow that to happen. Not only is it easy for customers to use, but it is also seamless to create and manage your own store with them. It only takes a few hours to create an admirable store. Plus, their tutorials and other handy, easy-to-follow tools are available to you anytime.

Great Support and Customer Service

Problems arise on nearly any website and platform, but you certainly don’t want to feel alone and helpless when they do. Fortunately, Spotify has 24/7 support available via phone, email, and live chat.


One huge advantage of Shopify is its number of integrations. They have a plethora of apps and helpful tools for you to add to your store that you probably already use in other capacities. Some of these include Facebook Messenger, Spotify, Tinder, Shazam, Starbucks, and so many more.

Why Use a Shopify SEO Expert?

While everything listed above can be relatively easy to manage on your own, there is one factor that can be more difficult for most business owners: SEO (Search Engine Optimization). This is because Shopify lacks customization, especially in URL structure and the robots.txt file.

On top of that, when you know little to nothing about SEO, it can be difficult to research and manage on your own– and it’s one of the most important parts of running an online business hands down. That is when you should consider using the assistance of a Shopify SEO expert.

One such ideal expert in this realm is 1Digital Agency. This SEO agency can properly monitor and manage your SEO, which requires a lot of time, energy, and patience that you’d prefer to spend on your business. They can conduct keyword research, build links, set up and monitor Google Analytics, create unique content, and so much more you need to bring the most success to your business.

Are you ready to take your Shopify online store to the next level? Give 1Digital Agency a call at 888-982-8269 or get started on your Shopify SEO quote today!

By Adam

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